The exhibits are in place, the interactive script is done, the sound files are all uploaded to the server and the lights and speakers are all in place and plugged in. In a little under an hour* we launch Chawton Untours.
The weather is a bit wet and windy today, so its anybody’s guess now many visitors will brave the elements to come to Chawton House Library. But a slow start will might be for the best – I’m sure there will be some snagging today as visitors make choices I haven’t predicted in the script.
The beauty of Scalar though is that I can make changes quickly on-line and they’ll be in place for the next Untour. Indeed this whole experiment is to uncover and solve problems, the sort of problems future “ambient interpretation” algorithms will need to deal with.
You can help by coming to Chawton and joining an Untour. We’re running the experiment until Saturday 10th June. If you are reading this, and can get to the house (near Alton), I’d love to welcome you.
*Well actually, although I wrote that an hour before opening, I’m about to publish this post just before closing.
I’ve got to point people’s attention to this excellent blog post from Colleen Dilenschneider. Colleen works for a US market research firm called Impacts. They have a couple of hundred visitor facing clients, including for example, the Monterey Bay Aquarium, and they combine their data from all the research to produce the National Awareness, Attitude & Usage Study, which is informed by on-site interviews, randomly selected telephone interviews and an on-line component. So though its commercial market research, and not academically peer reviewed, the approach seems to be pretty robust. I’ve been looking for some hard numbers about the benefit (or otherwise) of mobile device interpretation, not just for my research (and my talk next week), but also for work. It was a work colleague who pointed me to post, but I’ll happy include some of the data in next week’s presentation.
I’ll let you read it for yourself. Some if it is not so surprising, when it offers some numbers to support what has already been reported anecdotally. For example, that people are more likely to use the place’s website, social media and review sites to plan a visit, than an institution’s app, or that people are more likely to use social media than an app when they are on-site (old readers will be familiar with my usual rant on this subject, now available in print 🙂 ).
But there’s one chart I want to draw out, which makes two key points (both important enough for Dilenschneider to use bold text):
People who use mobile applications onsite do not report significantly higher satisfaction rates than those who do not.
People who use social media or mobile web while they visit a cultural organization have a more satisfying overall experience than people who don’t use social media or mobile web during their visit.
She illustrates both points with the same graph.
All of which adds weight to the argument that institutions like the one I work for should prioritize installation of free, easy to log on to, pervasive wifi over the commissioning of expensive, unused apps, and direct content development efforts towards the mobile web, in the knowledge that even then, users may prefer to publish out from a place, rather than read the content that you’ve created.
I’m thinking today about what I’m asking of volunteers for my Chawton Untours project. I’m starting a little, but not too, late. From a critical path point of view, I’d have been better to get this started a couple of weeks ago, but given that would have been right in the middle of the Easter break for the university, when most of the undergrad body were away, I’ve not lost too much by putting out the call now.
First of all, how many do I need? One is tempted to say “I’ll make do with however many I get,” but lets think about what would be ideal. I hope to run this at Chawton for a week, in order to capture a decent sample of visitors. The house is not open on Saturdays, so we might actually only be looking at six days. At any one time I’d prefer to have three Unguides operating at the same time. Part of the experiment is to explore how two or more parties in the same space with different story needs would negotiate who gets priority. You can’t do that if you don’t have two or more parties in operation at the same time. I need volunteers on week days between 12 noon and 4.30 pm. That’s not too onerous. But on Sundays, I’d need them between 11 and 5. Lets assume right now that not every Sunday volunteer will want to do all day, in which case we need two shifts of volunteers. If each volunteer only wants to do it once, that’s fifteen for the weekdays, and six for Sunday. Twenty-one. Yikes!
But that’s not all, I’d like an observer as well, recording both participant and Unguide behaviours, so lets add one of those per day, and we’re up to 27. And ideally I’d like another volunteer each day to handle the welcome, explanation and paperwork, another six then, making the total 33. Double yikes!
But as I said, that’s the ideal. I can make do with less if need be… I do want to try for five people on each day, but I could get away with fewer, even reducing the number of days of operation if its tough. Given the short term nature of the project I’ll put all the dates in and ask people to state which they might be available for when they express an interest.
So, what’s in it for the volunteers?
You get to work in the lovely surroundings of Chawton House, so much in the heart of Jane Austen Country, that she used to live next door (OK, not quite next door).
You get experience of working with the public in the heritage sector (so I ought to bring this to attention of tourism and leisure students too).
You get to explore and extend the idea of adaptive narrative (this one for the ECS students)
Lunch will be provided on the activity days.
And what do I need?
I’m looking for people with emotional energy, confident with speaking to the public
Knowledge of the site is not a requirement, the adaptive script will provide everything you need to say
A reasonably up-to-date smartphone or tablet is required. The adaptive script will be delivered via Chawton’s wi-fi through your mobile device’s browser (any mobile operating system should work, but Android and Windows devices will benefit from DLNA connectivity)
Ability to climb stairs will be needed, although there is a role that can be static, based on the ground floor.
Availability on one of more of Sunday 4th, Monday 5th, Tuesday 6th, Wednesday 7th, Thursday 8, or Friday 9th is required.
There may be one or two opportunities for training on before Sunday 4th, on dates and in locations to be agreed.
The project is at Chawton House library, in Chawton, near Alton. Access to your own transport will be an advantage.
I took my boy (aged 12) with me and our favourite game is also the top of the Guardian’s list. Dead Pixel (above) is a simple, snake-like arcade game with up to nine players, co-operating in teams of three. Its easy to pick up, and you quickly find yourself allying with a rooting for people you never previously met and will likely not see again. By the late afternoon of the first day though, the joysticks were showing signs of wear, I wondered how many would be working at all by Sunday. Its perfectly playable with just two, unlike the platformer pictured below, the name of which I can’t recall, which relies on loads of players co-operating to get through each level. And each level is an almost entirely different game, so it takes a lot of practice, and didn’t satisfy me in the shared environment, where you want to make sure everyone gets a turn.
In contrast, Telephone, was simple joy that took less than 10 seconds to play, and you could come back to it again and again. You can try the link in the picture, but surprisingly few players actually say anything its seems…
The ten second games room was a lot of fun, especially the Brexit version of Operation
We were disappointed that the “post-apocalyptic crazy golf” outside wasn’t running on the Friday. But apart from these and the other games written about in the Guardian article, there was a whole room dedicated to one big wordsearch, a “third person stroller” wherein you control a naked man walking around on (and in!) the gigantic body of a naked man, and a case full of computer games that didn’t exist.
Tom and I also enjoyed a less frenetic room, that included quieter, slower games, simple mazes and one interesting plinth with letters cut into the top, that had mirror writing on one side. That side faced a mirror, but you needed to be lower than I could get to read it, so I send the boy onto his hands and knees. The rules were thus (paraphrased) “stand together looking at and admiring the plinth, talk about it sotto voce, laughing occasionally. Then leave it and see if anyone else in the room comes to see what you were talking about. If they do, you’ve won.”
Another great piece from Ruth Aylett, this time from 2007. Here, she and collaborator Mei Yii Lim are getting closer to what I’m aiming for, if taking a different approach. They kick off by describing Terminal Time, a system that improvises documentaries according to the user’s ideological preference, and an intelligent guide for virtual environments which take into account the distance between locations, the already told story, and the affinity between the the story element and the guide’s profile when selecting the next story element and location combination to take users to. They note that this approach could bring mobile guides “a step nearer to the creation of an ‘intelligent guide with personality'” but that it “omits user [visitor] interests”. (I can think of many of a human tour guide that does the same). They also touch on a conversation agent that deals with the same issues they are exploring.
This being a 2007 conference paper, they are of course using a PDA as their medium. Equipped with GPS and text to speech software, a server does all the heavy lifting.
“After [an ice-breaking session where the guide extracts information about the user’s name
and interests], the guide chooses attractions that match the user’s interests, and plans the shortest possible route to the destinations. The guide navigates the user to the chosen locations via directional instructions as well as via an animated directional arrow. Upon arrival, it notifies the user and starts the storytelling process. The system links electronic data to actual physical locations so that stories are relevant to what is in sight. During the interaction, the user continuously expresses his/her interest in the guide’s stories and agreement to the guide’s argument through a rating bar on the graphical user interface. The user’s inputs affect the guide’s emotional state and determine the extensiveness of stories. The system’s outputs are in the form of speech, text and an animated talking head.”
So, in contrast to my own approach, this guide is still story lead, rather than directly user led, but it decides where to take the user based on their interests. But they are striving for an emotional connection with the visitor. So their story elements (SE) are composed of “semantic memories [-] facts, including location-related information” and “emotional memories […] generated through simulation of past experiences”. Each story element has a number of properties, sematic memories for example incude: name ( a coded identifier); type; subjects; objects; effects (this is interesting its lists the story elements that are caused by this story element, with variable weight); event; concepts (this that might need a further definition when fist mentioned); personnel (who was involved); division; attributes (relationship to interest areas in the ontology); location; and, text. Emotional story elements don’t include “effects and subjects attributes because the [emotional story element] itself is the effect of a SE and the guide itself is the subject.” These emotional memories are tagged with “arousal” and “valence” tags. The arousal tags are based on Emotional Tagging, while the valence tag “denotes how favourable or unfavourable an event was to the guide. When interacting with the user, the guide is engaged in meaningful reconstruction of its own past,” hmmmmm.
So their prototype, a guide to the Los Alamos site of the Manhatten project, the guide could be either “a scientist who is interested in topics related to Science and Politics, and a member of the military who is interested in topics related to Military and Politics. Both guides also have General knowledge about the attractions.” I’m not convinced by the artifice of layering onto the interpretation two different points of view – as both such are being authored by a team who in their creation of the two points of view will, even if striving to be objective, will make editorial decisions that reveal a third, authentic PoV.
When selecting which SE to tell next, the guide filters out the ones that are not connected to the current location. Then “three scores corresponding to: previously told stories; the guide’s interests; and the user’s interests are calculated. A SE with the highest overall
score will become the starting spot for extension.” The authors present a pleasingly simple (for a non-coder like me) algorithm for working out which SE goes next. But the semantic elements are not the only story elements that get told. The guide also measures the Emotional, Ideological story elements against the user’s initial questionnaire answers and reactions to previous story elements and decides whether or not to add the guide’s “own” ideological experience on to the interpretation, a bit like a human guide might. So you might be told:
“Estimates place the number of deaths caused by Little Boy in Hiroshima up to the end of 1945 at one hundred and forty thousands where the dying continued, five-year deaths related to the bombing reached two hundred thousands.”
Or, if the guide’s algorithms think you’ll appreciate it’s ideological perspective, you could hear:
“Estimates place the number of deaths caused by Little Boy in Hiroshima up to the end of 1945 at one hundred and forty thousands where the dying continued, five-year deaths related to the bombing reached two hundred thousands. The experience of Hiroshima and Nagasaki bombing was the opening chapter to the possible annihilation of mankind. For men to choose to kill the innocent as a means to their ends, is always murder, and murder is one of the worst of human action. In the bombing of Japanese cities it was certainly decided to kill the innocent as a means to an end.”
I guess that’s the scientist personality talking, perhaps the military personality would instead add a different ideological interpretation of the means to an end. As I mentioned before, I’m not convinced that two (or more) faux points of view are required when the whole project and every story element that the guide gets to choose from are already authored with a true point of view. But in many other aspects this paper is really useful and will get a good deal of referencing in my thesis.
I’m speaking at the upcoming Academy of Marketing E-Marketing SIG Symposium: ‘Exploring the digital customer experience: Smart devices, automation and augmentation’ on May 23 2017. This is what I wrote for my abstract:
Relevance to Call: Provocation, Smart Devices. Augmentation of the Customer Experience
Objective: A work-in-progress research development project at Chawton House explores narrative structure, extending the concept of story Kernels and Satellites to imagine the cultural heritage site as a collection of narrative atoms, or Natoms, both physical (spaces, collection) and ephemeral (text, video, music etc.). Can we use story-gaming techniques and digital mobile technology to help physical and ephemeral natoms interact in a way that escapes the confines of the device’s screen?
Overview: This provocation reviews the place of mobile and location technologies in the heritage market. Digital technology and social media are in the process of transforming the way that the days out market is attracted to cultural heritage places. But on site, the transformation is yet to start. New digital interventions in the heritage product have not caught on with the majority of heritage consumers. The presentation will survey the current state of digital heritage interpretation and especially the use location-aware technologies such as Bluetooth LE, NFC, or GPS. Most such systems deliver interpretation media to the device itself, over the air or via a prior app download. We explore some of the barriers to the use of mobile devices in the heritage visit – the reluctance to download proprietary apps, mobile signal and wifi complexities and most importantly, the “presence antithesis” the danger that the screen of the device becomes a window that confines and limits the user’s sensation of being in the place and among the objects that they have come to see. Also, while attempts to harness mobile technology in the heritage visit display interpretation that is both more relevant, and in some cases more personalised to the needs of the user, they also tend towards a “narrative paradox” – the more the media is tailored to the movements of the user around the site, the less coherent and engaging the narrative becomes.
Method: Story-games can show us how to create an experience that balances interactivity and engaging story, giving the user complete freedom of movement around the site while delivering the kernels of the narrative in an emotionally engaging order. At Chawton we plan to “wizard of oz” an adaptive narrative narrative for that place’s visitors.
Findings: Work so far demonstrates that a primary challenge for an automated system will be negotiating the contended needs of different groups and individuals within the same space. The work at Chawton looks to address this.
This is the first time I’ve written an abstract in this format, and I found it quite a challenge. What you add in and leave out is always a difficult decision, and this format, which was limited to one side, had me opting to leave out the references which I might have made room for if I had not had to write something under each of the prescribed headings. It’s also the first time I have had formal feedback on an abstract, which I share below:
Relevance to call: Good fit Smart devices, user experience,
augmentation, culture (5)
Objective: A practical case example of augmentation in a
heritage setting (5)
Lit rev: No indication of theory used, as this is a practical
case study (n/a)
Method: A specific case of Chawton House presented. (5)
Results: Interesting findings re barriers to use of mobile
devices in heritage, and the experience evaluation (4)
Generalisations: Interesting and original context of heritage
institution using augmentation, can extend to
other heritage sector applications. (4)
So, not a bad score, but I wonder what I would have got (out of 30?) if I had included the references. Does the bibliography count within the one page limit? Or, could I have included it on a second side?
Still, not time for those questions. I have the write the actual presentation now. 🙂
Just a quick post today. Last week some colleagues and I visited Kensington Palace, to see the latest Princess Diana exhibition. We were on the look out for new display and interpretation techniques, and one of my colleagues proved an excellent guide because she had prepared the mounts for many of the dresses, when she had worked at Historic Royal Palaces (HRP).
But the thing that grabbed my attention was this:
I’ve drawn on it so you can see the important bit. They were offering free wifi, but not to add an interpretive layer, or enable children’s trails. I guess the public might be thankful for an opportunity to use social media from the exhibition, and yes, the marketing department of HRP will enjoy creating a social buzz around the the exhibit. But there’s another reason behind make wifi pervasive throughout the palaces, and when you log on, you can see what it is:
Each visitor who signs up for wifi gives their permission to be tracked around the site. And not just when they are using the wifi, but even when the phone is in their pocket. Every now and then the phone, even when not being used, scans for wifi networks, and when it does so, it shares its MAC address. So, during the visitor’s stay, their progress round the palace can be tracked, wherever wifi reaches. Which exhibits did they visit? Where did they linger? How long did it take them to get served in the restaurant?
In the last couple of weeks I’ve received a couple of books. I’ve not read much of them as my PhD reading has been disappearing down Chawton story rabbit holes. But I thought I might share them here, while they are still fresh.
The first especially, because if you buy The Museum Blog Book, you’ll be buying my words! (I won’t get any money, the sum total of my payment is the book itself, the delivery of that was a pleasant enough surprise though.) Its a chunky book, almost 700 pages of bloggy goodness. As I mentioned, I haven’t had time to read much. Given the relative shortness of each piece it feels like a bedside book that I should dip into of an evening. Some of the title intrigue me though, so I thought I’d post a few links here. If you follow them you’ll read them before I do:
The second book was handed to me the day before yesterday. I’d met its author, Clare Hughes of Feilden Clegg Bradly Studios through work a couple of years ago and was very impressed. Since then, she has been around the world with Winston Churchill Memorial Trust bursary, examining the museum experiences and postulating upon its future. She spoke at an internal National Trust conference last month, and copies of her book, Made You Look, Made You Stare, were prizes for our Move Teach and Inspire awards. Its a really accessible and insightful illustrated record of her museological travels.
I want to start with a clip of the Thamesmen’s 1965 classic “Gimme Some Money”*, because that’s the point of this short post. You may be aware that I need some versatile wifi (not Bluetooth) speakers for my experiment at Chawton. I spent considerably longer that I expected looking for some that did what I need, and also were affordable within my budget. I did eventually find some that were a few pennies less than £150 which was, to be honest, a good deal more than I wanted to pay but considerably cheaper than the alternatives.
I bought a couple to test. Not only do they do what I need, they do more. I needed them to work with all the wifi standards including Apple Airplay and Android, but they also have very good Bluetooth connectivity. They are very easy to operate internet radios, and two or more can be linked for a Sonos-like multi-room experience. They’ve got a great battery life. I think they are also very beautiful, designed with real Scandinavian flair. They are very well set up for a life beyond my experiment. Which brings me to my point.
Would you like one?
Having tested these two out both at home and on Chawton’s wifi network, I was prepared to buy the other three I need. Only to discover the price had gone up! Now, I’ve been in touch with Libratone, and they have kindly given me a discount that brings them close to the price I bought them first two at, just a few quid more than £150. So, I was wondering if anyone out there was thinking about buying a speaker like this for your house, or for a present, who might be prepared to let me use it for a week in June first.
If you want to help me buy one, I’ll keep all the packaging etc. and look after the actual speaker very carefully of course. Then after the Chawton experiment, I’ll reset it to factory settings, pack it all back up in its original packaging and mailing box, and send it you, paying for tracked delivery. (Given that the price rise is probably due to currency fluctuations, I think this is only likely to be an attractive offer to UK based helpers.) In return for helping me out, you’ll be able to take advantage of the discount Libratone have offered me, and of course you’ll have earned my eternal gratitude.
If you are interested you’ll probably know me well enough to have private contact details for me. If you don’t and are still interested, then I thank you for your trust. I won’t let you down, comment here, and I get in touch with you. I only need three more speakers, so it will be first come, first served. If you are quick you can also choose what colour you want.
*Fans of Spinal Tap will be aware that there wasn’t really a 1965 hit from the Thamesmen.
I had a great meeting with Gillian Dow at Chawton today. To be honest, I’d been worrying about it for weeks, knowing that the story development was in no state to be complete in time to run the even in March as we had agreed. I’d even been nervous about contacting Gillian, knowing I was letting the Library down on a promise I’d made last year. But worrying was not going to solve anything, so I bit the bullet last week, and wrote a short email explaining my problem, and fixing today’s meeting.
Gillian was very understanding, and we’ve fixed a new date for the experiment – the week between the 4th June and the 11th. But not only that, I think we cracked one of the main story problems I’d been having. Gillian went straight to the crux of my problem: that Montague Knight seems the obvious character to hang the story of the house upon, and yet his own biography doesn’t quite offer the emotional arc that I was looking for. Though he wrote (with his cousin, William Austen Leigh) the history of Chawton and its owners, its stops short of his own time there, and the emotion beat of loss happens after he dies, childless.
But it doesn’t, Gillian pointed out. Yes, Montague’s home improvement efforts at Chawton all seem positive and upbeat, but they are counterweighted by the loss of the home he grew up in family seat. When he was 30 his father, Edward, sold the family’s Kent home, Godmersham Park. Suddenly, all the work Montague put in at Chawton gets an extra significance. And there’s an emotional beat, loss, which can resonate in the story of the dismemberment of Godmersham and Chawton’s libraries. It could also celebrate the news of some of that collection, a 1833 “Bently” set of Austen’s work with Montague’s bookplates in, being donated back to Chawton.
In other news I also tested the out the wifi plug controller and speaker with Chawton’s network, and they both worked. So all in all, it was a VERY good morning.
*Edited to reflect my realization that Montagu didn’t grow up in Godmersham – his father lived with this family in Chawton from 1826.