Today I joined Southampton’s Web Science DTC students and Digital Economy USG colleagues for four lunchtime presentations. The one I was immediately drawn to was headstream. Julius Duncan told us about how they arrived at the Social Brands 100 report, monitoring a companies website, blogs, and social networking presence, to see how much of the output was of value to followers, how well they reponded to followers, how much video and photos they link to (worth far more to followers than boring of status updates it seems) etc etc. The talk was about process not results, so I had to go online to to see that Innocent was the top social brand, which isn’t surprising – They are one of the few “brands” in my facebook, giving me value with their funny posts, and selling through me to my social circle (though I discovered this weekend that it annoys my sister).
As Julius was talking, I wondered if the National Trust had thought of working with them? According to this blog post, yes. But this sort of stuff in interesting at a national, or international scale – I’m interested in how any one cultural heritage site, with a smaller, more local following, can leverage the social.